Big Ideas have conquered the world. New products, services and concepts were able to reach the heads and hearts of large groups of people ever better and ever more quickly. But what used to be Big Ideas are currently not much more than ‘less bad’ designs: changes, yes, but hardly improvements. We react to that which already exists and stumble along behind the consequences of our decisions. What the world really needs are Giant Leaps: quantum leaps.
In From Big Ideas to Giant Leaps, Jenny Elissen introduces a new way of looking at reality. She describes how we can effortlessly take decisions which feel right and use our transformative creativity to really help the world advance. What’s the added bonus? We’re designing for the whole world. Everyone is involved, everyone participates.
Over de schrijver
Jenny Elissen is amongst the top female entrepreneurs in the Netherlands. She worked for 25 years in branding, new business development and marketing intelligence. Jenny is chairwoman and director of NGOs and companies which strive for Giant Leaps. She is a creative strategist, impact investor, entrepreneur and co-author of Perfect World Principle.